The first advertising intercession from Russia. From a German Bussinesman Ludvig .
After the destruction of serfdom in Russia began to expatiate on the advertising responsibility: if the earlier announcement advertisements were published sole in licensed newspapers, then from that moment it became reasonable to promulgate newspapers on the money advertisers. Eremitical publications were opened an individual after another, and already in 1878 in St. Petersburg was founded the first advertising agency, called “Inside Firm of ads. The tasks of this service, persuadable Metzel Ludwig, a Czech by way of birth, but presumably German clan, were receiving ads commercial and special nature and standing them in the press. Of practice, initially Metzel worked predominately with the insular editions, but later his example in any event went to the mountain, and he managed to reach the trade in metropolitan newspapers. In 1891 his duty was transformed into a “Trading Brothel L. and E. Metzel and K °».
Through the beginning of XX century vigour Metzel virtually monopolized the Russian trade in for print advertising and has already entered the international level: Arm agencies existed in Warsaw, Berlin, Paris, Reborn York, etc. Not later than this perpetually, the trading auditorium has been transformed into a “Russian Collective Breeding Enterprise announcements - This suite lasted until October 1917
Forebears dealing Metzel contributed to the occurrence of subject advertising: if earlier ads were compiled by the advertisers, then with the advent of advertising intercession creatives were created opening by way of professionals. Of dispatch, this affects the je sais quoi of advertising in the press and, accordingly, on its effectiveness. On the other hand, to Metzel Russian take in one’s arms has not so far received such gains, and, as a rule, there was the spondulicks from subscriptions. With heed to the provinces, the venture Metzel very soon revives dealings in the unusual corners of the rural area, which, in rig out, affected the Russian conservatism as a whole.
Mechanism Metzel promoted not on the other hand unassimilable companies but also their own, promoting the advertising company: “Every industrialist of a consequence may be, or sells it requirement, if he wants to increase its sales and retreat to newspaper advertisements, it would be finicky for the nonce to suffer all progressively increasing competition. A decent advertising, which does not promise more than what she is qualified to sacrifice, will continually aid and the amount spent on publishing, forever come underwrite in abundance. The company purpose acquire stardom, the goods are more and more customers, and it is growing stronger.
Metzel Ludwig - die of the power main office ad
If the Principal Section advisers aboard “worked, mostly, the placement, the” Russian Shared Range Concern offers “significantly expanded its assortment of services: the employees of the partnership is advertising texts, developed slogans, carried for all to see the transformation into other languages (A lilliputian tip-off here. The regional businesses differentiate the market healthier and through the Internet, you can tumble to contact companies, such as “Werbeagentur Bochum”), produced artistic cliches of newspaper ads. A special department has been developing full-fledged advertising campaigns and new marketing strategies. Paragraph on the announcement that advertises the company Metzel directly appealed to entrepreneurs: “You are forced next to a mass of distinct details, so that you may not fulfil the intended even-handed - to disclose their business. If you give out to the Trading line “LI And E. Metzel and K ° », then you choice attain the desired through skillful advertising, namely, the normal allocation of ads to the publications, in their grand show and rational content.”
The well-known adjectival phrase “advertising - the machine of mercantilism” - is also the development of the earliest advertising force Metzel: it is considered that it invented the executive top banana of the company VA Polyakov.
Tags: Advertising, advertising agency, agency, announcement, Business, Marketing, russian