Social promotion in Russian Federation makes the world better
Social promotion is not so effective in Russian Federation as it may seem. Even lots of years ago social advertising took an important place in everyday life. All Russians who lived in those years remember social posters and television spots where messages of responsibility were declared. The following texts were very popular: “Save our nature, it’s our mpther”, “Matches are not toys for girls” etc. All those social ads were sponsored by SU government and created by governmental institutions. Nowadays everything has changed and we may find many silly social advertising which is sponsored by Russian government, non-governmental organizations and private persons. Much money is spent every year on different social campaigns which are supported by Russian media campaigns with video spots, social booklets, logos etc.
A lot of international non-commercial companies work on the territory of Russia and many social advertisments from different countries are available at the moment in Russia. I am sure that it is really importans as we have a unique chance to use best Ameriacan experience in the field of social advertising as our own traditions in this sphere are very weak but we have a great deal of thoughts and creative directors who can make all them visible. That’s why various competitions of social advertising are so popular today in former Soviet Union and lots of professional promotion firms took an active part in such kind of events and if you enter RuTube you can look for many social spots shooted by the leading Russian organizations but sometimes the visualization of social ideas leaves much to be desired. Still there are quite a lot of popular social advertisements on tobacco addiction and other problems. But of course, we should always remember about the following situation in the country and the main problems which the government has to deal with. One of such difficulties is demographic decrease as too many people die in Russian Federation and they know that they should stimulate people to give more births. As an example of social promotion which concentrated on demographic problems we can state on social posters which were placed in Moscow metro with a lady with three girls on her knees. This post gives more questions rather than gives answers as there is no male on this poster and the lady looks not very happy.
I think that social advertizing in Russian Federation just starts its way and in the nearest future we will see lots of great examples of TV spots and social posters as well as complicated social campaigns.